Privacy policy
This Privacy Policy describes how My Store (the "Website", "we", "us" or "our") collects, uses and discloses your personal information when you visit takticalams.myshopify.com (the "Website"), use our Services or make a purchase or otherwise interact with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as a user of the Services, whether you are a customer, website visitor or any other individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing the Services, you consent to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other actions required by law.
How we collect and use your personal information
In order to provide the Services, we collect personal information about you from various sources and have done so for the past 12 months, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable Terms of Use, and protect or defend the Services, our rights, and the rights of our users or others.
What personal information we collect
The type of personal information we obtain about you depends on how you interact with our website and use our services. When we use the term "personal information", we are referring to information that identifies you, relates to you, describes you or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
The information you provide to us directly through our Services may include
Basic contact information, including your name, address, phone number and email address.
Order information, including your name, billing address, shipping address, payment confirmation, email address and phone number.
Account information, including your username, password, security questions.
Shopping information, including the items you view, add to your shopping cart or add to your wish list.
Customer support information, including information you provide when communicating with us, such as when you send a message through the Services.
Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide us with this information, but this may prevent you from using or accessing these features.
Information we collect through cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). We may use cookies, pixels and similar technologies ("Cookies") for this purpose. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.
Information we receive from third parties
Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
Companies that support our website and services, such as Shopify.
Our payment processors who collect payment information (e.g. bank account, credit or debit card information, billing address) in order to process your payment, fulfill your orders and provide you with the products or services you have requested in order to perform our contract with you.
When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies.
Any information we receive from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties, and we are not responsible for the policies or practices of third parties. For more information, please see the section below, Third Party Websites and Links.
How we use your personal information
Provision of products and services. We use your personal information to provide you with the Services and to fulfill our contract with you, including to process your payments, fulfill your orders, send notifications to you regarding your account, purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, and allow you to submit reviews.
Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing, advertising and promotional communications by email, SMS or post and to show you advertisements for products or services. This may include using your personal data to better customize the services and advertising on our website and other websites.
Security and fraud prevention. We use your personal data to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other login credentials with anyone. If you believe your account has been compromised, please contact us immediately.
Communicating with you. We use your personal data to support you and improve our services. This is in our legitimate interest in order to respond to you, provide you with effective services and maintain our business relationship with you.
Cookies
Like many other websites, we use cookies on our website. Specific information about the cookies we use in connection with the operation of our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including storing your actions and preferences), to perform analytics and to better understand how users interact with the services (in our legitimate interest to administer, improve and optimize the services). We may also allow third parties and service providers to use cookies on our website to better customize the services, products and advertising on our website and other websites.
Most browsers accept cookies by default, but you can set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies may affect your user experience and may cause some of the Services, including certain features and general functionality, to not work properly or to become unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners, including Shopify, to provide services and advertising to you. Our business and marketing partners use your data in accordance with their own privacy notices.
When you instruct, request or otherwise consent to us sharing certain information with third parties, such as to send you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our group of companies, in our legitimate interest to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable Terms of Use, and to protect or defend the Services, our rights and the rights of our users or others.
We have disclosed the following categories of personal data and sensitive personal data (marked with *) about users in the last 12 months for the purposes set out above under "How we collect and use your personal data" and "How we disclose personal data":
Category of recipients
Identifiers such as basic contact details and certain order and account information
Commercial information such as order information, purchase information and customer support information
Internet or other similar network activity, such as usage data
Providers and third parties who provide services on our behalf (e.g. internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
Business and marketing partners
Affiliated companies
We do not use or disclose sensitive personal data to draw conclusions about your characteristics.
The Services may allow you to post product reviews and other user-generated content. If you choose to post User-Generated Content in a public area of the Services, that content will be public and accessible to everyone.
We have no control over who has access to the information you provide to others and cannot ensure that the parties who have access to that information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available, or for the accuracy, use or misuse of any information you disclose or receive from third parties.
Third party websites and links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on such websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without limitation as to its use by us or any third party. The inclusion of such links by us does not imply our endorsement of the content of these platforms or their owners or operators, unless stated in the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their Personal Data, you may contact us using the contact details provided below to request deletion of that data.
As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as those terms are defined in applicable law) of personal information of anyone under the age of 16.
Security and retention of your information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to transmit sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to administer your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights and choices
Depending on where you live, you may have some or all of the rights set out below in relation to your personal data. However, these rights are not absolute, only apply in certain circumstances and in certain cases we may refuse your request where permitted by law.
Right of access/disclosure. You have the right to request access to the personal data we hold about you, including details of how we use and share your data.
Right to erasure. You have the right to request that we erase the personal data we hold about you.
Right to rectification. You have the right to request that we correct any inaccurate personal data that we hold about you.
Right to portability. You have the right to obtain a copy of the personal data we hold about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
Restriction of processing: You have the right to request that we stop or restrict the processing of your personal data.
Withdrawal of consent: Where we are relying on consent to process your personal data, you have the right to withdraw that consent.
Appeal: You have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
Managing communication preferences: We may send you promotional emails, which you can opt out of receiving at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may continue to send you non-promotional emails, for example about your account or your orders.
You can exercise any of these rights where indicated on our website or by contacting us using the contact details below.
We will not discriminate against you for exercising any of these rights. We may need to obtain information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to your request. In accordance with applicable law, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before we accept such a request from an authorized representative, we will require the authorized representative to provide proof that you have authorized them to act on your behalf and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner in accordance with applicable law.
Complaints
If you have any complaints about how we process your personal data, please contact us using the contact information below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to challenge our decision by contacting us using the contact details below or by lodging your complaint with your local data protection authority.
International users
Please note that we may transfer, store and process your personal data outside of the country in which you live, including to the United States. Your personal data will also be processed by employees and third party service providers and partners in these countries.
Where we transfer your personal data outside of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK competent authority, unless the data transfer is to a country that has been shown to provide an adequate level of protection.
Contact Us
If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of the rights you are entitled to, please email us at info@londonlegend.com
Please read this Privacy Policy carefully. By using and accessing the Services, you consent to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other actions required by law.
How we collect and use your personal information
In order to provide the Services, we collect personal information about you from various sources and have done so for the past 12 months, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable Terms of Use, and protect or defend the Services, our rights, and the rights of our users or others.
What personal information we collect
The type of personal information we obtain about you depends on how you interact with our website and use our services. When we use the term "personal information", we are referring to information that identifies you, relates to you, describes you or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
The information you provide to us directly through our Services may include
Basic contact information, including your name, address, phone number and email address.
Order information, including your name, billing address, shipping address, payment confirmation, email address and phone number.
Account information, including your username, password, security questions.
Shopping information, including the items you view, add to your shopping cart or add to your wish list.
Customer support information, including information you provide when communicating with us, such as when you send a message through the Services.
Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide us with this information, but this may prevent you from using or accessing these features.
Information we collect through cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). We may use cookies, pixels and similar technologies ("Cookies") for this purpose. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.
Information we receive from third parties
Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
Companies that support our website and services, such as Shopify.
Our payment processors who collect payment information (e.g. bank account, credit or debit card information, billing address) in order to process your payment, fulfill your orders and provide you with the products or services you have requested in order to perform our contract with you.
When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies.
Any information we receive from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties, and we are not responsible for the policies or practices of third parties. For more information, please see the section below, Third Party Websites and Links.
How we use your personal information
Provision of products and services. We use your personal information to provide you with the Services and to fulfill our contract with you, including to process your payments, fulfill your orders, send notifications to you regarding your account, purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, and allow you to submit reviews.
Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing, advertising and promotional communications by email, SMS or post and to show you advertisements for products or services. This may include using your personal data to better customize the services and advertising on our website and other websites.
Security and fraud prevention. We use your personal data to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other login credentials with anyone. If you believe your account has been compromised, please contact us immediately.
Communicating with you. We use your personal data to support you and improve our services. This is in our legitimate interest in order to respond to you, provide you with effective services and maintain our business relationship with you.
Cookies
Like many other websites, we use cookies on our website. Specific information about the cookies we use in connection with the operation of our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including storing your actions and preferences), to perform analytics and to better understand how users interact with the services (in our legitimate interest to administer, improve and optimize the services). We may also allow third parties and service providers to use cookies on our website to better customize the services, products and advertising on our website and other websites.
Most browsers accept cookies by default, but you can set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies may affect your user experience and may cause some of the Services, including certain features and general functionality, to not work properly or to become unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners, including Shopify, to provide services and advertising to you. Our business and marketing partners use your data in accordance with their own privacy notices.
When you instruct, request or otherwise consent to us sharing certain information with third parties, such as to send you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our group of companies, in our legitimate interest to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable Terms of Use, and to protect or defend the Services, our rights and the rights of our users or others.
We have disclosed the following categories of personal data and sensitive personal data (marked with *) about users in the last 12 months for the purposes set out above under "How we collect and use your personal data" and "How we disclose personal data":
Category of recipients
Identifiers such as basic contact details and certain order and account information
Commercial information such as order information, purchase information and customer support information
Internet or other similar network activity, such as usage data
Providers and third parties who provide services on our behalf (e.g. internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
Business and marketing partners
Affiliated companies
We do not use or disclose sensitive personal data to draw conclusions about your characteristics.
The Services may allow you to post product reviews and other user-generated content. If you choose to post User-Generated Content in a public area of the Services, that content will be public and accessible to everyone.
We have no control over who has access to the information you provide to others and cannot ensure that the parties who have access to that information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available, or for the accuracy, use or misuse of any information you disclose or receive from third parties.
Third party websites and links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on such websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without limitation as to its use by us or any third party. The inclusion of such links by us does not imply our endorsement of the content of these platforms or their owners or operators, unless stated in the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their Personal Data, you may contact us using the contact details provided below to request deletion of that data.
As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as those terms are defined in applicable law) of personal information of anyone under the age of 16.
Security and retention of your information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to transmit sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to administer your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights and choices
Depending on where you live, you may have some or all of the rights set out below in relation to your personal data. However, these rights are not absolute, only apply in certain circumstances and in certain cases we may refuse your request where permitted by law.
Right of access/disclosure. You have the right to request access to the personal data we hold about you, including details of how we use and share your data.
Right to erasure. You have the right to request that we erase the personal data we hold about you.
Right to rectification. You have the right to request that we correct any inaccurate personal data that we hold about you.
Right to portability. You have the right to obtain a copy of the personal data we hold about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
Restriction of processing: You have the right to request that we stop or restrict the processing of your personal data.
Withdrawal of consent: Where we are relying on consent to process your personal data, you have the right to withdraw that consent.
Appeal: You have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
Managing communication preferences: We may send you promotional emails, which you can opt out of receiving at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may continue to send you non-promotional emails, for example about your account or your orders.
You can exercise any of these rights where indicated on our website or by contacting us using the contact details below.
We will not discriminate against you for exercising any of these rights. We may need to obtain information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to your request. In accordance with applicable law, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before we accept such a request from an authorized representative, we will require the authorized representative to provide proof that you have authorized them to act on your behalf and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner in accordance with applicable law.
Complaints
If you have any complaints about how we process your personal data, please contact us using the contact information below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to challenge our decision by contacting us using the contact details below or by lodging your complaint with your local data protection authority.
International users
Please note that we may transfer, store and process your personal data outside of the country in which you live, including to the United States. Your personal data will also be processed by employees and third party service providers and partners in these countries.
Where we transfer your personal data outside of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK competent authority, unless the data transfer is to a country that has been shown to provide an adequate level of protection.
Contact Us
If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of the rights you are entitled to, please email us at info@londonlegend.com